Each year, NRF selects just 50 retail tech companies from around the world to exhibit at the industry’s most anticipated innovation experience. The Innovators Showcase is an invite-only, immersive exhibit where selected companies deliver live, hands-on demonstrations of solutions from across the consumer journey that are transforming the retail and consumer landscape.
Applications will be reviewed on a rolling basis. Apply early – spaces are limited.
To be considered for the NRF Innovators Showcase, applicants must meet the following criteria:
Your technology must impact at least one part of the retail ecosystem including:
Logistics
In-Store Shopping
E-Commerce & Online Experience
Business Analytics & Trends
Leveraging Advanced Technologies:
Solutions must incorporate the latest advancements, such as artificial intelligence, extended reality, robotics, facial recognition, machine learning, Web3, automotive, logistics, data analytics, and other transformative technologies.
Demonstrated Market Readiness:
Your technology must be live in a retail environment or in a paid pilot phase (concept-stage solutions will not be considered).
New to the Market:
All technology must have been introduced and validated in the market in the last three years.
Immersive, Interactive Demonstrations:
Selected companies must provide engaging, hands-on demonstrations that bring their innovations to life.
Applicants should provide a detailed and thoughtful submission that highlights their company’s innovation, market traction and impact on the retail industry.
Applications are reviewed on a rolling basis, and all finalists will be required to participate in an interview and screening process.
170
average leads per exhibitor
100%
of surveyed companies would recommend participating
“Being featured in the NRF Innovators Showcase was an incredible opportunity for our team to connect with forward-thinking leaders, generate valuable business leads, and showcase our native AI platform with enterprise solutions. The event’s organization and atmosphere made it an exceptional experience from start to finish.”
– Sara Meza, SVP & Chief Digital Officer, Digital Wave Technology
“The showcase was invaluable for connecting with retailers, whether they were actively seeking our services or discovered us by chance. It was flawlessly organized, featuring a diverse mix of companies offering unique services, creating a rewarding experience for both attendees and exhibitors.”
– Ayleen Adler, VP of People at Turn Technologies
“We absolutely LOVED being part of the Innovator's Showcase at NRF! The event far exceeded our expectations—we connected with an incredible number of qualified leads, engaged with investors, and had the chance to meet the press. It was truly a dream experience, and we couldn’t have asked for a better opportunity to drive growth for our company."
– Mary Brendza, Co-founder and COO, Curated for you
10' x 10' turnkey booth:
Backwall with your company’s logo, description, booth number, and founding year
One (1) bar stool, (1) storage cabinet, and booth carpet
One (1) 500-watt electrical drop
One (1) full conference badge, four (4) booth staff badges
10' x 20' turnkey booth:
Backwall with your company’s logo, description, booth number, and founding year (custom backwall option available)
Two (2) bar stools, (2) storage cabinets, and booth carpet
One (1) 500-watt electrical drop
Two (2) full conference badges, eight (8) booth staff badges
20’x 20’ raw space:
Two (2) vertical signs with your company’s logo, description, booth number and founding year OR opportunity to incorporate this art into your own build.
One (1) 500-watt electrical drop
Four (4) full conference badges, 10 (10) booth staff badges
Company type
Rate per 10' x 10' booth
Startup (founded 2022 or later)
$8,000
NRF member
$10,000
Non-member
$12,000
Innovators Showcase exhibitors gain access to an exclusive program of curated, one-on-one meetings with venture capitalists and members for the NRF Innovation Advisory Committee to foster connections that drive investment and industry collaboration. Past participants have gone on to raise significant funding, secure acquisitions, and build partnerships with companies like Apple, Nike, and Walmart.
Those accepted can apply to participate in the fall of 2026.
Don’t miss this opportunity to present your cutting-edge retail technology at the next NRF Innovators Showcase – apply now to secure your space on retail’s biggest innovation stage.
Contact: Tami Sakell, VP, Sales at (202) 661-3044 or sakellt@nrf.com
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