NRF Innovators

 

A New Era for NRF’s Innovation Lab

Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the Lab has evolved into much more than a traditional booth space – alumni Lab companies acquired by industry leaders such as Nike, UPS, Walmart, and Google prove it.

To reflect what participation in the Lab symbolizes today, NRF is excited to introduce NRF Innovators 2025 - Retail Tech’s Game Changers.

Applications open May 15th!

You must meet the following criteria to be considered:

  • Technologies in the latest trends including but not limited to: AI, visualization, robotics, data analytics, omnichannel, supply chain, re-commerce, inventory management, retail media, engagement and experiential retail.
  • Must be a technology that solves a problem for retailers and is new to the market within the past 2 years.
  • Must be either live with a retailer or in pilot phase (no concept phase).
  • Company cannot have been in the Innovation Lab previously (2017-2023) unless showcasing a completely new product.
  • Must have an interesting way to demonstrate the technology.

Was your company founded in 2020 or later? If so, you may also qualify to exhibit in the Startup Hub.

NRF Innovators 2025 will feature the top companies of 2025 producing cutting-edge retail technologies. If you are transforming the future of retail, we encourage you to apply for this unique opportunity.

Applications open May 15, 2024 - mark your calendars!

Questions?

Contact Tami Sakell, VP, Exhibit & Sponsorship Sales at 202-661-3044 or sakellt@nrf.com.

NRF 2024 Innovation Lab photo gallery

  • Innovation Lab photo
  • Innovation Lab photo
  • Innovation Lab photo
  • Innovation Lab photo
  • Innovation Lab photo
  • Innovation Lab photo

What's Included

Booth Package includes:

  • 8' x 10' booth with kiosk, backwall and carpet
  • 1 Bar stool
  • 1 – 500 watt electrical drop
  • 1 full conference badge, 4 booth staff badges

Pricing:

  • Startup Companies: $8,000
  • Established Member Companies: $10,000
  • Established Non-Member Companies: $12,000

NOTE: Startups must be founded in 2019 or later to qualify for Startup pricing.

Larger booth packages available.

Curated VC/Startup Meetings

VC and Startup collaborations begin at NRF 2024. NRF will match innovative startups and investors for one-on-one meetings, helping make the most of your time in NYC.

LEARN MORE

You can’t afford to not be here


Since debuting their technologies in the Innovation Lab, previous exhibitors have gone on to raise millions in funding, built effective partnerships and expanded globally with brands such as Google, Nike and Walmart. To view the success of past exhibitors and their newfound partnerships, click here.