Foodservice Innovation Zone
Foodservice Innovation Zone
Retailers are constantly innovating to meet consumer expectations and stay ahead of the latest trends. Adding dining or grab-and-go foodservice has become a strategy to increase consumer dwell time and drive sales. Whether it's full-service dining, fresh gourmet food or a pre-ordered meal, how prepared food is experienced continues to evolve.
At NRF 2024: Retail's Big Show, attendees will step into the future at the NRF Foodservice Innovation Zone, an interactive exploration of the technologies and innovations that are transforming the customer foodservice experience.
Take a look at the foodservice companies that attended in 2023.
The Foodservice Innovation Zone will feature:
- Interactive foodservice tech of tomorrow activations
- 50+ food tech-focused booths
- A foodservice tech stage to hear from food tech leaders and innovators
- Six collaborative specialty areas featuring the technologies and innovations necessary to provide a future-forward customer-centric restaurant and retail foodservice experience
Foodservice Innovation Zone Activations
Tomorrow’s Technology Today
The future of foodservice comes to life at Retail’s Big Show. Walk a curated path around the Foodservice Innovation Zone to see how tomorrow's technology will enhance the customer journey, highlight connectivity, and increase profits for operators and retailers.
The middle of the Foodservice Innovation Zone will feature the “Center of the Plate”, focusing on next gen front and back of house technology. This restaurant will not only showcase the technology but serve gourmet food - some of which will be prepared by a robot!
Other notable stops along the technology path include the latest in robotics, food vending, C-store, grab & go and drive-thru technology.
See technology come to life
Specialty activation areas
The Foodservice Innovation Zone will also feature collaborative areas for sponsors to show the value of their products and offerings.
Activation areas will consist of:
- Center of the Plate – full-service Restaurant
- Hospitality of the Future
- Drive-thru tech
- Vending – “Fresh Food in a Box”
- C-Store
- Command Center
These future-forward technologies are designed to enhance the customer’s journey or improve the operator’s business, allowing companies to digitally connect with customers, transform front- and back-of-house operations, enable grab-and-go and more.
50+ foodservice tech-focused booths
Conveniently located in the Foodservice Innovation Zone and around the activations, a maze of booths will allow companies to showcase products and technologies focused on innovative food tech, connected kitchen and more.
Do you want to be showcased?
Check out current sponsorship opportunities.
Areas of focus:
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Customer experience (reservations, loyalty, at-table menu tech, payment, etc.)
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Front of house (signage, smart menus, seating, etc.)
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Back of house (kitchen, analytics, staff tech)
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Vending
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Grab-and-go, delivery, ordering
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Marketing/social media support
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Smart bathroom tech
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Other ideas are always welcome!
Foodservice Innovation Zone Sponsorships
For sponsorship information, contact Tami Sakell at sakellt@nrf.com or by phone at 202-661-3044.
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More than 1100 people from these Foodservice Companies attended in 2023:
Foodservice Innovation Zone Sponsorships
For sponsorship information, contact Tami Sakell at sakellt@nrf.com or by phone at 202-661-3044.