Foodservice Innovation Zone Sponsorships
For sponsorship information, contact Tami Sakell at sakellt@nrf.com or by phone at 202-661-3044.
Michelin Sponsor
$50,000
Pre-show:
- Logo on designated landing pages on event website where Foodservice Innovation Zone is featured
- Recognition in the press release promoting the Foodservice Innovation Zone and activations
- Recognition in social media promotions
- Recognition in attendee updates that feature the Foodservice Innovation Zone
- Sponsor recognition in all pre-show promotion of the Foodservice Innovation Zone
At-show:
- Technology integrated into an activation area
- Logo recognition at Foodservice Innovation Zone entrance.
- Sponsor will receive recognition on digital signage in the room near the activation they are sponsoring.
- Sponsor logo recognition on Column Wrap inside Foodservice Innovation Zone room
- (1) 3’X3’ floor cling
- Foodservice Innovation Zone featured during a NRF Private Press tour
- Logo on promo signage within Convention Center
- Logo on event mobile app. page where activation is promoted
- NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
- Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show
- Five (5) Full Conference passes to Retail’s Big Show for sponsor employees
Post-show:
- Logo on recap/highlight webpage, mention in attendee recap promo email
- Access to opt in list for one-time communication (email or postal)
Backend Tech Support:
- If your product requires a partner to function (software, hardware etc.), we welcome them at no fee. This does not include any branding or benefits. For sponsor recognition, they would need to be a Supporting Partner (see below).
View full availability and specs here.
Overall Foodservice Innovation Zone Sponsor
$35,000
2 of 4 available
Sponsor the Foodservice Innovation Zone and your logo will be included on the large overhead banner, announcing the location to attendees searching for the Foodservice Innovation Zone. Sponsor will receive name recognition on the event website, onsite materials, and signage.
Benefits include:
- Logo on main overhead banner at the entrance of the Foodservice Innovation Zone
- Logo recognition on (2) column wraps inside the Foodservice Innovation Zone
- Logo, or company name recognition on the event website pages promoting the Foodservice Innovation Zone
- Logo inclusion on the Foodservice Tech Session holding loop
- Logo recognition in Expo Guide distributed onsite to retail attendees
View full availability and specs here.
Supporting Sponsor
$25,000
Michelin sponsors can bring in supporting partners who have a product/technology that compliments primary sponsor technology at a discounted fee.
Benefits for Supporting Partner:
- Technology integrated in activation area (with Michelin partner company)
- Logo on designated landing pages on event website where Foodservice Innovation Zone is featured
- Sponsor recognition in pre-show promotion of the Foodservice Innovation Zone and Collaboration spaces
- Product/Technology integration
- Foodservice Innovation Zone and collaboration areas will be featured during a NRF Private Press tour
- NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
- Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show
- Three (3) Full Conference passes to Retail’s Big Show for sponsor employees
- Access to opt in list for one-time communication (email or postal)
View full availability and specs here.
Foodservice Tech Stage Sponsor
$35,000 (SOLD OUT)
The sessions on the Foodservice Technology stage focus on new solutions to help accelerate retailers in the food service sector. Sponsor the Foodservice Tech Stage and your brand will be prominently incorporated into the onsite experience and design as well as referenced throughout all related materials.
- Stage named after sponsor (XXX Stage)
- Sponsor logo designed into stage design
- Sponsor logos on the chair wraps
- Logo included on holding slide
- 15 second ad played prior to each session on that stage
- Stage name referenced on digital signage and directional signage
View full availability and specs here.
Foodservice Innovation Zone Thought Leadership Session
$20,000 (SOLD OUT)
10 available
(5 reserved for Michelin sponsors)
(5 open to others)
- Opportunity to present a case study on the Foodservice Tech Stage
- Topic needs to be geared towards restaurant, grocery, or convenience store operators
- Retail speaker required. NRF must approve topic and speaker
- Session is 30 minutes in length
- Stage set for approximately 200+
- Session will be recorded, and a copy of the session will be made available to the sponsor post event to utilize
- Session will be promoted post show to targeted demographic with a link to watch the session post event
- Sponsor is welcome to scan badges for their session only - sponsor responsible for renting badge scanners
- Sponsor will receive name and/or logo recognition on the event website, mobile app, and onsite and marketing materials.
View full availability and specs here.
Creative Content Partner
$20,000
NRF wants a partner to help create an entertaining welcome video that sets the stage for what the Foodservice Innovation Zone has to offer
- Video will play in numerous Foodservice Innovation Zone locations (entrances and at each activation)
- This is a chance to showcase your creative talents to thousands through technology and storytelling
View full availability and specs here.
Celebrity Chef Appearance
Starting at $25,000
4 available
(Cost depends on desired chef)
Chefs are the new rockstars and have their own fans, shows, retail lines and more! This new Foodservice Innovation Zone sponsorship opportunity will capture the attention of all the “foodies” at the show. Choose a chef from Top Chef or Iron Chef, chefs with Michelin stars or Food Network Shows for a 30-minute VIP meet and greet (up to 20 guests) prior to the 1-hour photo opportunity. NRF will provide a custom backdrop with a hashtag of your choice and staff to assist with photo taking.
Benefits:
- Promotional signage letting attendees know when to stop by
- Pre-show email mention in attendee update
- Website promotion on event website
- Access to the opt in pre-show list to promote the sponsorship
To see available chefs, please call Tami Sakell, VP, Exhibit & Sponsorship Sales, at 202-661-3044.
View full availability and specs here.
CPG Sponsor
Would you like to be one of the official CPG partners of the Foodservice Innovation Zone?
Sampling will be welcome!
Let’s discuss how your product can become part of the customer journey!
Benefits will be determined once product and integration ideas have been determined.
View full availability and specs here.
More than 1100 people from these Foodservice Companies attended in 2023:
Interested in Sponsoring or Exhibiting?
Space is limited — reserve your place now to get in front of retail decision-makers. You can also purchase additional branding opportunities to boost your presence at NRF events and conferences. Reserve your spot today.
Contact:
VP, Sales
(202) 661-3044