2024 Foodservice Innovation Zone and Activations

2024 Foodservice Innovation Zone and Activations

Foodservice Innovation Zone Sponsorships

For sponsorship information, contact Tami Sakell at sakellt@nrf.com or by phone at 202-661-3044.

Michelin Sponsor

$50,000

Pre-show:

  • Logo on designated landing pages on event website where Foodservice Innovation Zone is featured
  • Recognition in the press release promoting the Foodservice Innovation Zone and activations
  • Recognition in social media promotions
  • Recognition in attendee updates that feature the Foodservice Innovation Zone
  • Sponsor recognition in all pre-show promotion of the Foodservice Innovation Zone

At-show:

  • Technology integrated into an activation area
  • Logo recognition at Foodservice Innovation Zone entrance.
  • Sponsor will receive recognition on digital signage in the room near the activation they are sponsoring.
  • Sponsor logo recognition on Column Wrap inside Foodservice Innovation Zone room
  • (1) 3’X3’ floor cling
  • Foodservice Innovation Zone featured during a NRF Private Press tour
  • Logo on promo signage within Convention Center
  • Logo on event mobile app. page where activation is promoted
  • NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
  • Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show
  • Five (5) Full Conference passes to Retail’s Big Show for sponsor employees

Post-show:

  • Logo on recap/highlight webpage, mention in attendee recap promo email
  • Access to opt in list for one-time communication (email or postal)

Backend Tech Support:

  • If your product requires a partner to function (software, hardware etc.), we welcome them at no fee. This does not include any branding or benefits. For sponsor recognition, they would need to be a Supporting Partner (see below).

View full availability and specs here.

Overall Foodservice Innovation Zone Sponsor

$35,000

2 of 4 available

Sponsor the Foodservice Innovation Zone and your logo will be included on the large overhead banner, announcing the location to attendees searching for the Foodservice Innovation Zone. Sponsor will receive name recognition on the event website, onsite materials, and signage.

Benefits include:

  • Logo on main overhead banner at the entrance of the Foodservice Innovation Zone
  • Logo recognition on (2) column wraps inside the Foodservice Innovation Zone
  • Logo, or company name recognition on the event website pages promoting the Foodservice Innovation Zone
  • Logo inclusion on the Foodservice Tech Session holding loop
  • Logo recognition in Expo Guide distributed onsite to retail attendees

View full availability and specs here.

Supporting Sponsor

$25,000

Michelin sponsors can bring in supporting partners who have a product/technology that compliments primary sponsor technology at a discounted fee.

Benefits for Supporting Partner:

  • Technology integrated in activation area (with Michelin partner company)
  • Logo on designated landing pages on event website where Foodservice Innovation Zone is featured
  • Sponsor recognition in pre-show promotion of the Foodservice Innovation Zone and Collaboration spaces
  • Product/Technology integration
  • Foodservice Innovation Zone and collaboration areas will be featured during a NRF Private Press tour
  • NRF-designed promotional pieces (with sponsor logos) to send to clients/customers/buyers
  • Unlimited Expo passes for retail and operator guests to attend Retail’s Big Show
  • Three (3) Full Conference passes to Retail’s Big Show for sponsor employees
  • Access to opt in list for one-time communication (email or postal)

View full availability and specs here.

Foodservice Tech Stage Sponsor

$35,000 (SOLD OUT)

The sessions on the Foodservice Technology stage focus on new solutions to help accelerate retailers in the food service sector. Sponsor the Foodservice Tech Stage and your brand will be prominently incorporated into the onsite experience and design as well as referenced throughout all related materials. 

  • Stage named after sponsor (XXX Stage)
  • Sponsor logo designed into stage design
  • Sponsor logos on the chair wraps
  • Logo included on holding slide
  • 15 second ad played prior to each session on that stage
  • Stage name referenced on digital signage and directional signage

View full availability and specs here.

Foodservice Innovation Zone Thought Leadership Session

$20,000 (SOLD OUT)

10 available
(5 reserved for Michelin sponsors)
(5 open to others)

  • Opportunity to present a case study on the Foodservice Tech Stage
  • Topic needs to be geared towards restaurant, grocery, or convenience store operators
  • Retail speaker required. NRF must approve topic and speaker
  • Session is 30 minutes in length
  • Stage set for approximately 200+
  • Session will be recorded, and a copy of the session will be made available to the sponsor post event to utilize
  • Session will be promoted post show to targeted demographic with a link to watch the session post event
  • Sponsor is welcome to scan badges for their session only - sponsor responsible for renting badge scanners
  • Sponsor will receive name and/or logo recognition on the event website, mobile app, and onsite and marketing materials. 

View full availability and specs here.

Foodservice Innovation Zone Sponsorship Opportunities

Showcase your brand throughout the Foodservice Innovation Zone.

Creative Content Partner

$20,000

NRF wants a partner to help create an entertaining welcome video that sets the stage for what the Foodservice Innovation Zone has to offer

  • Video will play in numerous Foodservice Innovation Zone locations (entrances and at each activation)
  • This is a chance to showcase your creative talents to thousands through technology and storytelling

View full availability and specs here.

Digital Signage Partner
$20,000

 

Create the digital experience in a variety of key pavilion locations.

This is a chance to showcase your creative talents to thousands through technology and storytelling.

Celebrity Chef Appearance

Starting at $25,000

4 available
(Cost depends on desired chef)

Chefs are the new rockstars and have their own fans, shows, retail lines and more! This new Foodservice Innovation Zone sponsorship opportunity will capture the attention of all the “foodies” at the show. Choose a chef from Top Chef or Iron Chef, chefs with Michelin stars or Food Network Shows for a 30-minute VIP meet and greet (up to 20 guests) prior to the 1-hour photo opportunity. NRF will provide a custom backdrop with a hashtag of your choice and staff to assist with photo taking.

Benefits:

  • Promotional signage letting attendees know when to stop by
  • Pre-show email mention in attendee update
  • Website promotion on event website
  • Access to the opt in pre-show list to promote the sponsorship

To see available chefs, please call Tami Sakell, VP, Exhibit & Sponsorship Sales, at 202-661-3044.

View full availability and specs here.

Foodservice Technology Session Sponsor
$20,000 - 5 available

 
  • Opportunity to present a case study on the Foodservice Innovation Zone Stage. 
  • Topic needs to be geared towards restaurant, grocery, or convenience store operators 
  • Retail speaker required. NRF must approve topic and speaker
  • Session is 30 minutes in length
  • Stage set for approximately 100+  
  • Session will be recorded, and a copy of the session will be made available to the sponsor post event to utilize. 
  • Session will be promoted post show to targeted demographic with a link to watch the session post event. 
  • Sponsor is welcome to scan badges for their session only -  sponsor responsible for renting badge scanners

CPG Sponsor

 

Would you like to be one of the official CPG partners of the Foodservice Innovation Zone?
Sampling will be welcome!

Let’s discuss how your product can become part of the customer journey!

Benefits will be determined once product and integration ideas have been determined.

View full availability and specs here.

 

More than 1100 people from these Foodservice Companies attended in 2023:

7-Eleven Inc
100% Detail Inc.
A.S. Watson & Co. Ltd.
Ahold Delhaize
Aisle One Supermarket
Albertson's-Safeway Group
Albertsons
ALDI AHEAD GmbH
ALDI Data & Analytics Services GmbH
ALDI International Services SE & Co. oHG
ALDI North America
ALDI South
ALDI SUISSE
Alimentation Couche-Tard Inc
Almarai
Alquibia Manipulação Medicamentos
AMBEV
Amyris, Inc
ANEDIK KRITIKOS SA
Anheuser-Busch InBev
Aramark Corporation
Arcor
Armarinhos Jobel
Asahi Group Holding, Ltd
AS Watson
Auchan Group
Axel Johnson AB
Azizia Panda United Co.
Bahniuk Supermercados
Bayer
Bayer Corporation
Beisia Group Co., Ltd.
Belcorp
BFFC - Brazil Fast Food Corporation
BGF Retail
Big Y Foods, Inc.
Boar's Head Provisions
Bobs Florianopolis
Bobs Rio de Janeiro
Borders Distillery
Boxed
BP p.l.c.
Brookshire Grocery Company
Brown's Family ShopRite Inc.
Burlap & Barrel
C&S Wholesale Grocers, Inc.
Cadena Comercial OXXO
Casa do Pao de Queijo
Centres Distributeurs E. Leclerc
Centros Comerciales Carrefour S.A.
Checkers Drive-In Restaurants Inc
Chick-fil-A, Inc.
Chima Steakhouse
Chipotle Mexican Grill
Chocolates Brasil Cacau
Choice Market
Church & Dwight Co, Inc.
CKE Restaurants, Inc.
Co-operative Group Ltd.
Coca Cola Israel
Coca Cola USA
Coles Group Limited
Colgate-Palmolive Company
College of the Ozarks
Colruyt Group N.V.
Compare Foods Supermarkets
Compass Group USA
CompraCa Supermercados de Proximidade SA
CONAD
Controladora de Negocios Comerciales SIX Stores
COOP Jednota
Coop Norge AS
Copec Retail
Corporación El Rosado
CSD Varejo
Cuatro Caminos Coffee States
Dalben Supermercados
Dave & Buster's Entertainment, Inc.
Dawn Foods, Inc.
Defense Commissary Agency
DekaMarkt
Delaware North Companies
Delaware Supermarkets Inc.
Delhaize Group
Diageo
Dine Brands Global
Dirk Rossmann GmbH
DOMINO'S
Donatos Pizza
East Japan Railway Company
Eataly
Ecornaturasì spa
EDEA Retail JSC
EDEKA DIGITAL GmbH
Ekono
Elkos Trading Center ETC
Emerald Imports
Engwit
Esselunga S.p.A.
Eszak Kelet Pro Coop Zrt.
Evergreen Kosher Market
Fairprice Group
Fareway Stores Inc
Farmacias Sao Joao
FARM Superstore
Federated Co-operatives Limited
FEMSA Comercio
Five Guys Enterprises LLC
Flavours Catering by Sodexo
Focus Network Agencies (S) Pte Ltd
Food Circus Super Markets, Inc
Food Lion, LLC
Fresh Thyme Farmers Markets
Frito Lay, Inc.
Friulmarket s.r.l.
GIANT FOOD
GM Food Iberica
Goldco, LLC
Golden Pantry Food Stores, Inc
goPuff
Goya
Grand BK
Grown
Grupa Maspex Sp. z o.o Sp.k.
Grupo Calimax
GRUPO DINOSOL
Grupo Exito
Grupo Panona
Grupo Pereira
H-E-B Grocery Co.
Hapco Farms
Harmons Grocery
Heineken
Heineken Brasil
H Mart Company
Hofer KG
Hometown Spirits
Hyde Park Markets
Iceland Foods Ltd.
In-N-Out Burger
Ingles Markets Inc
Inserra Supermarkets Inc.
Inspire Brands, Inc.
Iqbal Foods
Jacksons Food Stores, Inc.
Jacques Janine
Jau Serve Supermercados
Johnson & Johnson Global Strategic Design Office
Juba Supermercados
Jumbo Supermarkten
K&K Island Pride Supermarket
Kellogg Company
Kent Nutrition Group
KFC
Krispy Kreme Doughnuts Inc
Kroger Co.
Krys Group
Kum & Go LC
Kwik Trip Inc
Laboratorio Sao Francisco
Laboratório Expanscience
La Cantinerie
La Comer
Larissa Supermercados
Lidl & Schwarz Stiftung & Co. KG
Lidl US, LLC
Loblaw Companies Limited
Lovbjerg
Love's Travel Stops & Country Stores
LuLu Group International
M&M Food Market
Mac's Fresh Market
Main Wine
Mallorca Vino
Mama Bev's Bakery
Mars Inc.
Mars Petcare
Mars Retail Group
Maverik
McDonald's Corporation
Meijer, Inc.
Mercadona, S.A.
Mercator d.d.
Merco, S. A de C. V.
Mignosi's Super Foodtown
Migros Genossenschafts-Bund
MIGROS T.A.S.
Mitchell Grocery Corp.
Mitsubishi Shokuhin Co., Ltd.
Moisha's Supermarket
Molson Coors Beverage Company
Mondelez International
Morrisons
Multicedi SRL
Murphy USA, Inc
Nesto Hypermarket
Netto Marken-Discount AG & Co. KG
New York Mets
NG STORHANDEL AS
Nom Nom
Nutrire
Operadora Hotel Shops SA de CV
Organics Pantry
Organización Soriana, S.A. de C.V.
ORRI s.r.o.
OSolemio inc- Meal Solutions
Ouris Market Inc
Oxxo Corporativo
PAGUE MENOS
Panda Retail Company
Pattison Food Group
PepsiCo
Pfizer Inc
Piccadilly
Pilot Flying J
Plodine
Portillo's Hot Dogs
Portillo Restaurant Group
Porto Seguro Supermercado
Primus Supermercados eirele
Publix Super Markets Inc
Qualimax
QuikTrip Corporation
QUIMICOLOR
RaceTrac Petroleum, Inc.
Reckitt Benckiser North America, Inc.
Red Apple Group, Inc.
Redner's Markets Inc
Red Top Market & Kitchen
Rei do Mate
Reitan Convenience Sweden
Reliance Retail
REMA 1000 i Norge AS
ReserveBar
Revlon, Incorporated
Royal Canin SAS
Royal Farms Inc.
Royal Seafood Market, Inc.
Safeway Inc.
Sakura Alimentos
Salling Group A/S
Sanofi
Sanofi Brasil
Savegnago Supermercados
Schnuck Markets Inc
SEVEN & I HLDGS.Co.,Ltd
SEVEN-ELEVEN JAPAN CO.,LTD.
Shoki Beverages Corp
Shufersal Ltd.
Sligro Food Group Nederland BV
SM Retail Inc
SMU (Unimarc)
Sobeys Inc
Sol Cuisine / PPF
Sourced Craft Cocktails
Southeastern Grocers
SPAR International BV
SpartanNash Company
Spectrum Stores
Starbucks Coffee Company
Stellar Partners, Inc.
Stew Leonard's
Strauss Group
Studenac
Subway Restaurants
Super Andreazza
Superior Liquor Concepts
Supermercado Katucha
Supermercado La Colonia
SUPERMERCADOS CUGAT
Supermercados Internacionales HEB S.A. de C.V.
Supermercados Nagumo
Supermercados Plaza Loiza
Supermercados Rey
Supermercados Trebol
Supermercati Decò
Super San Francisco de Asis, S.A. de C. V.
Supertiendas y Droguerías Olimpica, S.A.
Sushi Maru Express
Tawa Supermarkets
Tchibo GmbH
Tesco plc
Texas Roadhouse, Inc.
The Coca-Cola Company
The North West Company
The Procter & Gamble Company
The Warehouse Group Limited
The Wendy's Company
Thorntons LLC
TONE
Trader Joe's Company
Tropic Maloprodaja doo
Twosome Place
TXB Stores
Unilever
Unilever United States, Inc.
V.S.O.P COMERCIO DE ALIMENTOS E BEBIDAS
Valora Holding AG
Vapiano
Vegan do Brasil
Vila das Frutas
Village Super Market Inc
Wakefern Food Corporation
Wally's Convenience Store
Wegmans Food Markets
Weis Markets Inc
Whole Foods Market, Inc.
YAMO
YesWay
Ype
Yum! Brands, Inc.

Interested in Sponsoring or Exhibiting?

Space is limited — reserve your place now to get in front of retail decision-makers. You can also purchase additional branding opportunities to boost your presence at NRF events and conferences. Reserve your spot today.

Contact: Tami Sakell

VP, Sales

(202) 661-3044

 

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